Foundation
Discovery, audience definition, competitor research, positioning, personality, naming support, and brand voice.
Branding and identity
Make the business clear before making it loud.
Igris Labs
We help businesses define how they are positioned, recognised, and communicated, then turn that thinking into a usable identity.
A brand built for real decisions
A useful brand gives customers a reason to pay attention and gives your team a consistent way to communicate.
A position your team can explain without a script
A visual identity that works across product and marketing
Messaging shaped around the audience and offer
Practical assets for launch, sales, and everyday use
Branding services shaped around the moment
Identity
Logo design, typography, colour direction, graphic language, image direction, and a practical visual system.
Messaging
Core proposition, tagline development, message hierarchy, website language, and launch communication.
Activation
Brand guidelines, social assets, launch collateral, product touchpoints, and support for rollout.
Rebranding
A focused review of what should remain, what no longer works, and what needs to change for the next stage.
Who this work is for.
New businesses preparing to enter the market
Startups turning a working idea into a credible offer
Products that need a distinct identity and voice
Established brands that have outgrown their current presentation
Companies pairing a new brand with a new website
How the work moves.
We adapt the sequence to the scope, but keep the important decisions close to the people making and implementing them.
Discover
We learn the business, audience, offer, context, and practical constraints.
Research
We examine the category, alternatives, customer language, and opportunities to be distinct.
Position
We define what the brand stands for, who it serves, and how it should be understood.
Create
We develop the verbal and visual identity around that position.
Refine
We test the system across real applications and resolve the details that affect consistency.
Deliver
We prepare usable files, guidance, and templates for the team.
Launch
We support the website, product, or campaign rollout where needed.
Possible deliverables.
The final set depends on the agreed outcome. We define the exact handover before work begins.
Brand strategy and positioning
Audience and competitor findings
Naming and tagline options
Messaging and brand voice
Logo suite and visual identity
Typography and colour direction
Brand guidelines
Social and launch assets
Questions before scope.
Can branding and website development run together?
Yes. Combining them keeps positioning, content, interface design, and development aligned from the beginning.
Do you only work with new brands?
No. We also refine or reposition existing brands when the business, audience, or product has changed.
Do you offer naming?
We can support naming and tagline development within a wider brand engagement. Scope depends on the market and legal checks required.
Will we receive brand guidelines?
Yes, when guidelines are part of the agreed scope. They are built around the situations your team will actually use.
Next projectOpen conversation
Need branding and identity tied to a real business outcome?
Share the idea, current product, business challenge, expected timeline, and approximate budget. We will help define a useful next step.
Start a project